What kind of results can I expect from all this?
Profit Farming focuses on actions and correct implementation because actions are what produce results – not concepts, not to-do lists, not lip service.
Actions are measurable and if you can’t measure your marketing, you’re in the dark. If you don’t measure your marketing (and do it correctly) you have no idea where it’s going – or if it’s actually going anywhere at all. Most businesses that fail in their marketing do not measure the key statistics that represent and produce their success. Sure they look at how many sales they get from an ad, but that information alone tells them very little for making the ad generate more results – or if they need to replace the ad altogether.
For example, most businesses will print a truckload of brochures and blow their marketing budget, never knowing for sure whether that brochure is going to do what it needs to do.
Their graphic designer or industry specialist didn’t tell them to test the brochure first because it never occurred to them. And because it never occurs to them to test in the first place, they probably have no idea how to test correctly.
In most cases, their testing would be nothing more than coming up with different designs or layouts. And this activity guarantees that they’ll achieve little if anything valuable from that type of test.
In fact, they might just make things worse.
Another example is in how many businesses have a website developed and will never try to find out how much more effective it can be. They were never told to implement an automated process or system to track a visitor’s path through their site. So they never improve upon their site’s ability to guide visitors exactly down the path or paths they want them to go.
Because they have no strategy for converting that visitor into a paying customer or client, their passive website does little if anything to actually build their business. In most cases, it does nothing more than their competitor’s sites and once again they have blended in.
They confuse what a site design does with what a site strategy does because they get hung up on their site’s look and feel, pictures, fonts, color palettes, and of course their logo, image, and branding elements. They literally miss out on a huge amount of business (at least double or triple) because…
- They don’t know how to direct a visitor toward what they want the visitor to do.
- They don’t think of constant website improvement as an ongoing strategy (they think it will cost them more money).
- They may feel they’ve already spent too much money on their image or brand development and have nothing left to actually generate the results that are supposed to pay for the marketing tool in the first place.
The systems and processes that actually produce the results in your business are built into the Profit Farming processes. They are not extras or add-ons. Because design work is only a fraction of what makes your online presence profitable, Profit Farmers get all the other key elements as part of the total package.
The results you get from being a Profit Farmer are measurable and bankable. They are tangible. They come in the form of more qualified leads, more sales at higher dollar amounts, and more referrals and repeat business. By following the Profit Farming plan, you see that continuing to improve on results is intrinsic to each process. And because of this, we are able to guarantee these results.
In fact, it’s literally impossible to not get results when you have the ability to focus on any given area and systematically make it better.
At every step of the way, the Profit Farming system checks itself for results. It does this by monitoring, tracking, measuring, and improving all aspects of your marketing strategies and tactics, thereby ensuring that at any step along the way, you are on course and creating measurable improvements that translate into dollars.
Depending on your needs and the resources you have available (or can create with Profit Farming systems), you’ll be generating multiple streams of income for your business. This ensures that your company is not dependent on any single aspect of your marketing and acts as insurance against drastic changes in your marketplace or the economy.
And as a Profit Farmer, you’ll incrementally increase the results of all these income streams so that you grow as fast as you can handle the business. If you get more business than you can handle (which is often the case), you can turn off one or more of the systems like a light switch until you can ramp up to meet the new demand.
Does this sound appealing? Does it make sense for your business? If so, find out “What businesses can do this?“, as your next step.