What services are part of the Profit Farming system?
Depending on whether you want to improve your business online or offline, or both, different Profit Farming solutions will apply to your specific needs. Whatever the case, we create multiple and varied systems that work individually and together to grow your business exponentially.
Essentially, we work by setting up automated marketing systems in your business. The goal is to put marketing your business on automatic. These are not systems you have to constantly keep an eye on, but rather systems that run on their own which you or your staff or us, occasionally ‘touch’.
The concept is similar to spinning a plate on a stick, except that with these systems if you fail to spin the plate, nothing falls and breaks – the plate just gradually slows to a stop. It stays on the stick until you’re ready to start spinning it again.
Many of our online systems are virtually set-it-and-forget-it in ease of use. This sets the stage for your ultimate online marketing strategy. Minimally you should have at least 5-7 online marketing systems in place for your business as they are more self-sustaining than most offline systems.
As always, no marketing system should run unchecked, non-monitored, or unimproved, unless you don’t care to improve its’ effectiveness. If you don’t care to get more from what you’ve got, you’re not a Profit Farmer.
But we make it easy for you or your staff to do this monitoring so you can constantly be increasing the results these systems generate.
What exactly are these systems? Well, to be honest, some of them are not unlike things you may have tried or failed at already. Some of the tools we use are not secrets by themselves or unknown to the rest of the marketing community and some are not widely known or used by most.
As with most things in marketing, HOW you implement is vital. WHAT tools you use to implement are determined by the strategy you are running. We’ve revised and adapted ways of using both common and emerging web technologies so that they drive more traffic to your site and more dollars into your bank account.
For example, online we all know about the importance of search engine rankings. But where many businesses fall down is in thinking they can optimize their website pages for keywords and search terms and leave it at that.
In actual fact, the days are gone where that level of optimization was all that was needed. Now, optimizing how other sites related to yours is more important than optimizing your own. And getting those other sites to do this in your favor is the key.
In addition to convincing other sites to work with you, we analyze your competition’s sites for what gives them the higher rankings, we improve upon those findings and then apply that improved formula to your site pages.
We know how to do this and we do it for the businesses we work with – if that is what they need. And we guarantee your site will climb higher in the search engines because of it.
There are fifty-two various actions we can provide for improving your results online. Getting higher search engine rankings is just one of them.
Measuring response from two different sources of prospects may initially indicate that one source produces a higher conversion rate to a sale. In this example, many businesses would probably drop the less-producing source of new prospects for the higher conversions. After all, who wants to pay for prospects that don’t convert into immediate sales?
But upon closer examination of what is really occurring, we might see that the higher conversions are not longer-term clients, while the lower conversion rates produce the life-long clients that are needed to grow your business.
Dropping or ignoring a source of online traffic without knowing how to properly monetize it is akin to letting profits slip through your fingers.
To illustrate further, if the average client stays with your company for ten years and their repeat business allows you to profit from each one of them at the rate of $2,000 per year, each of those clients has a Lifetime Profit Value of $20,000. If you can get only 4 to 6 of those a month, that’s $960,000 on the low end and $1,440,000 on the high end – at least.
Many businesses can and should be getting much, much more than those low numbers.
How many of those $20,000 prospects do you want to find in your business and more importantly, do you know how to find them?
In this case, it’s important to keep the lower conversions instead of tossing them because they provide the long-term growth most companies want. In fact, once this type of situation is revealed logic would suggest that a separate system be set up just to pull in more of this specific type of prospect and convert them at an even higher ratio while keeping the short-term customers and figuring out how to convert them into the long-term.
These are examples of systems and processes we create to produce growth that builds great value in your business over the years. And although the above examples are ‘online specific’, the underlying concepts work just as well offline, too.
But these concepts are totally ignored by most businesses and they throw away the possibilities, never realizing what they are really giving up. They trudge along, following their old-school habits and self-imposed industry limitations instead of envisioning what could be.
They don’t know how to look deeper and they don’t know how to spot the opportunities they could be capitalizing upon and convert them into something even more valuable.
And that’s why we do what we do. We look at all aspects of how your marketing functions (or should function) and then optimize, maximize and leverage everything you do to get even more results for the same investment.
This is at the core of how we work. Constant improvement is the key to how what we do works so well while making it as effortless as possible.
Ideally, you’ll want to integrate what your marketing does offline with what it does online. You’ll get compounded results that way. But if you have a specific need for either a real-world or the digital-world solution, we’ll always provide you with a series of processes applied to your specific type of business that will create dramatic improvements over whatever you are currently getting now.
If we don’t think those results are possible after speaking with you and performing our initial assessment, we won’t take you on as a client and you won’t have spent a dime.
So, are you ready to take the next step? It starts with you making first contact with us. You’ve already decided that the Profit Farming concept is at least a little bit interesting. You’ve read through our website and now have a better idea of what it entails and how it works.
But maybe you still have some questions. Maybe there’s still a little doubt that this is right for you and your business. There’s obviously more to this than just another flash-in-the-pan marketing idea.
How about a no-risk, no-pressure, no-obligation phone consultation?
We’d be glad to explore how we might be able to work with you to achieve your business goals through our pay-for-performance, results-based products, and services.
So head over to our Contact page and send us an email or call our office. The increased success of your business is surely worth investing in a fifteen-minute conversation, isn’t it?